2021 — presentBrand founding / Knitwear

hello ronron

hello ronron Lumen Collection — v-neck bustier pleated knit dress in silver grey

A knitwear label built for the modern traveller: versatile, low-waste pieces that layer for cold climates and breathe in the tropics.

I founded hello ronron to make beautifully-made knitwear designed around women's day-to-day routines, so every piece complements the wardrobe that already exists. Rather than following seasonal trends, I keep perfecting a solid base of quality, responsibly-made capsule collections.

Rooted in my East and Southeast Asian influences, I fold elements of the Cheongsam and Kebaya into low-waste knit construction — bridging tradition with modern manufacturing. Pleated knits, bustier bodices, tie details and fully-fashioned panels reduce cutting waste while keeping the silhouette precise.

As founder I own the full cycle: line architecture and range planning, technical development with knit mills, fit and grading, fabric and trim sourcing, costing, photography direction, e-commerce and wholesale — six capsule collections to date, shipping to customers across Asia, Europe and North America.

hello ronron Celeste Collection knit dress
The Celeste Collection
hello ronron Haven Collection knitwear
The Haven Collection
hello ronron Journey Collection pleated knit dress
The Journey Collection
Behind the scenes on the hello ronron Haven Collection shoot
Haven — behind the scenes
Knitwear detail from the hello ronron Haven Collection
Fully-fashioned knit detail
Behind the scenes on the hello ronron debut collection, Spring Summer 2022
The Debut Collection, SS22